German Attorney at Law since 2002
Certified Franchise Executive
Partner
Marco Hero
+49 69 95508-330
hero@schiedermair.com
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Languages: German, English
- Practice Areas
- Practice Summary
- Representative Client Matters
- Publications and Speaking Engagements
- Professional Memberships and Activities
- Education and Career
- Professional Recognition
- Franchise Law
- Distribution and Purchase Law
- Intellectual Property
- Antitrust and Competition Law
- Litigation and Arbitration
- Long-term permanent advice to over ten “Franchisors of the Year” in national and, in particular, international franchising
- Many years of advising a fashion brand with over 2,000 stores worldwide
- Long-term counsel to a multi-brand franchisor with over ten brands and 3,000 locations worldwide
- European franchise counsel to a multi-brand company with ten brands and over 2,500 locations worldwide
- Advise an automotive manufacturer
- Assist the largest hotel chain worldwide
- Serve as the external legal department to the German subsidiary of a NYSE-listed US corporation
- Successful enforcement of a 7-digit compensation claim for a franchisor in an international arbitration
- Successful defense of a master franchisee in an international arbitration
- Successful defense of a German franchisor against a double-digit number of franchisees at several courts throughout Germany
- Successful defense of an international franchisor against German franchisees in several arbitrations
Books
- International Guide on COVID-19 and Distribution and Franchise Agreements, co-editor, Torino 2020
- Using Franchising to Take your Business International, Co-Author, Paris 2014
- International Franchising – A Practitioner’s Guide, Publisher, London 2010
Presentations, Workshops, Seminars
- Franchise Agreements post-COVID, Frankfurt 2020
- International Franchising- Legal Aspects, Dubai 2019
- Strategic Considerations in Master Franchising, Oslo 2019
- Franchising into Europe, Naples 2019
- International Franchise Laws, Bucharest 2018
- Selling Brands on Amazon, eBay and other Platforms – The Distributor’s Perspective, Paris 2017
- From Ronald McDonald to Donald Trump – the Latest Challenges for International Franchise Systems, Berlin 2017
- Legal and Contract Management in Purchasing, Munich 2017
- Compliance and Franchise Systems, Frankfurt 2017
- Claims Management in Distribution Systems, Cologne 2016
- Key Issues in International Distribution Networks, Rome 2015
- Legal Framework of Global Procurement, Cologne 2015
- German Franchise Association, Member of the Legal Committee
- International Distribution Institute (IDI), Board of Directors since 2015 and expert for German franchise law since 2010
- German Franchise Institute (DFI), Trainer for Franchise Law
- “Germany’s best lawyers”, Franchise Law – Handelsblatt 2022
- “Leading light in the market when it comes to advising on franchising, supply chains and distribution systems“ – Who’s Who Legal, Germany, 2021
- “National leader” – Who’s Who in Franchise Law Germany, 2020
- “Global leader” – International Who’s Who of Franchise Lawyers 2019
- “The best franchise lawyer in Germany” – International Who’s Who of Franchise Lawyers 2018
- “Fabulous reputation for his efficient approach and good knowledge of business and international issues” – International Who’s Who of Franchise Lawyers 2018
- “Splendid franchise lawyer, knowledgeable, creative and efficient” – Who’s Who Legal Germany 2017
- One of the “3 highest regarded franchise lawyers in Europe” – International Who’s Who of Franchise Lawyers 2016
- “Brilliant” – International Who’s Who of Franchise Lawyers 2015
- Marco Hero “stands alone” in Germany – International Who’s Who of Franchise Lawyers 2014
- “Superstar of the German franchise bar” – Who’s Who Legal Germany 2014
- One of the “10 most highly regarded franchise practitioners worldwide” – Who’s Who Legal Global 2013
- “Highly specialized and excellently accessible” – JUVE 2011
- “Fast reactions, reasonable hourly rates” JUVE 2010
- “Clients like Marco Hero’s efficient and business like approach” – International Who’s Who of Franchise Lawyers 2009